亚洲色怡人综合网站,国产性夜夜春夜夜爽,久久97AV综合,国产色视频一区二区三区

USEUROPEAFRICAASIA 中文雙語Fran?ais
World
Home / World / Europe

Scotland's WeChat deal to woo tourists

By ANGUS McNEICE in London | China Daily UK | Updated: 2017-07-04 16:44

Scotland's WeChat deal to woo tourists

Performance by the Military Band of the Chinese People's Liberation Army in 2015.[Photo/China Daily]

One of Scotland's biggest annual tourism attractions is teaming up with social media app WeChat in a bid to tap the Chinese market.

The Royal Edinburgh Military Tattoo, a world-famous music and dance spectacle which has run in various forms since 1949, attracts an average 220,000 visitors each year.

From 2018, users of payment app WeChat Pay will be able to purchase tickets to the event through a live booking system.

WeChat had around 889 million monthly active users in 2016, 90 percent of which are Chinese.

Brigadier David Allfrey, chief executive of the Tattoo, hopes the partnership will increase exposure ahead of the event's planned three-week tour of Beijing, Shanghai and Guangzhou in 2020.

"This is a game-changer in building relationships with our Chinese customers and in partnerships going forward," Allfrey said, adding that the

Tattoo is the first Scottish business to arrange such a deal with WeChat. "It feels like a major milestone," he said.

Graeme White, director of tourism at Scottish Development International, said the WeChat Pay deal will allow the Tattoo to offer Chinese visitors a familiar and convenient payment method.

"This is a great example of a company attuned to its Far Eastern customers," said White. The Tattoo includes performances by Scottish pipe and drum military bands, dance troupes and firework displays held on the esplanade of Edinburgh Castle every evening through the month of August and twice on Saturdays.

The event held a China Day in 2015, ahead of President Xi Jinping's state visit that year. The Military Band of the People's Liberation Army of China has appeared at a previous event and Allfrey says there are plans to include Chinese performers in next year's program. Visit Scotland, the local tourism authority, is increasingly pushing Edinburgh's presence on Chinese social media.

 

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US