China's tourism market is set to flourish during the upcoming Spring Festival holiday, with bookings multiplied over the same period last year.

A report released earlier this week by Chinese online travel giant Ctrip shows that bookings for domestic, outbound, and inbound travels all have been experiencing significant year-on-year growth.

Travelling to opposite sides of the country has become a popular trend in China this winter, with people from the country's southern regions heading north in search of ice and snow, while northerners flee the chilly weather for warmer climes in the south. This trend looks set to continue during the Spring Festival holiday.