The biggest domestic electronic commerce platform in terms of wine retailing Jiuxian net signed a strategic cooperation agreement with the "platinum series" of Guizhou Moutai Winery Group on December 29. "Moutai platinum liquor" has officially authorized Jiuxian net as its exclusive online selling platform. Efforts made by "Moutai platinum" this time has filled void in the field of online commerce, meanwhile, a mutually beneficial online and offline marketing system has been established between Jiuxian net and Moutai.

Chen Ning, CEO of Moutai "platinum series", explained that the reason Moutai chose to expand its online business is that young people who were born after 1980 or 1985 have become the mainstream wine consumers, their appetite for online consumption is a direct reason for Moutai's strategic e-commerce campaign. He further mentioned that the expansion of Moutai to the e-commerce field aims to take advantage of the internet to further advertise its "platinum series" and build a triangular marketing system.

The board director of Jiuxian net Hao hongfeng said that the cooperation is beneficial to both sides, Moutai's choice of Jiuxian as its exclusive online agent has demonstrated Moutai's high acknowledgement of Jiuxian's platform, while Moutai's entry will help enrich Jiuxian's product line.