Photofairs Shanghai meets a rising demand for collectable, fine-art photography in the country. [Photo by James Ambrose/China Daily]

A Collectors' Exhibition will give the audience a chance to view four prominent Chinese collections that will be made public together for the first time.

The featured collectors include Adrian Cheng, the founder of K11 Art Foundation; Zhou Dawei, the founder of Shanghai's Cc Foundation; Wang Jinyuan, chairwoman of Shanghai's Fosun Foundation; and Shao Zhong, chairman of Modern Media Group.

The exhibition's curator Erin Barnett says it will be a unique opportunity to see photographic and video works of some of the most compelling artists from China, Japan and Europe.

An international lineup of 50 galleries and institutions from 16 countries will also participate in this year's fair.

Photofairs Shanghai was launched by the World Photography Organization to address a boosting market in collectable, fine-art photography.

Last year it attracted more than 27,000 visitors and posted strong sales. Works priced between $5,000 and $15,000 on average were sold in 2016.

Han says there has been a change in the trend of works sold at the fair.