The cast of AMC's "Breaking Bad" poses with their outstanding drama series award at the 66th Primetime Emmy Awards in Los Angeles, California August 25, 2014. [Photo/Agencies]

He said one of two new Netflix-style Chinese online video distributors had signed up 900 million users in two years. Unlike the conventional Chinese cinema market, which is subject to quotas on foreign films, there are few limits online.

"These online platforms are the perfect possibility to bring content to because they're not restricted yet," he said.

"My feeling is that will change at some point but still they are a place for people to see American, Latin American and European content so that's an extremely interesting market."