Yu Dan, scholar

Reading is a path by which one reaches one's own soul. It helps us tell right and wrong, which seems especially important in this era of excessive information and confusion.

Recommendation: Instructions For Practical Living and Other Neo-Confucian Writings

Lang Lang, pianist

Reading and listening to music are the same, that is to connect to the creator's soul.

Recommendation: I really should be practicing

Zhang Zhongzai, School of English and International Studies, Beijing Foreign Studies University

Youngsters, when you ask yourselves "where does all my time go?", do you realize how much precious time you've wasted on browsing useless information and photos on your cellphones, iPads and personal computers? Why not spend your time reading books from China and abroad about literature, history and philosophy? You will benefit greatly.

Recommendation: History of Ancient Chinese Thoughts

Related video: Thoughts on World Book Day

Special coverage: World Book Day 2014

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