Despite the absence of a Chinese team at the ongoing soccer World Cup, another group of players is indeed competing in the international gala - in business.

Among the stars is Shenzhen-based Longwei, which is authorized to make the official football designed by sporting goods giant Adidas. Adidas also named it the football producer for the 2010 World Cup.

Since last year when it received the first order for the 2014 ball - known as the Brazuca football - the company generated nearly 1.5 billion yuan ($240.9 million) in sales in seven months, China National Radio reports.