The term "Taobao girl" has become popular with China’s Internet shoppers, referring to young women who moonlight as models for online shops that want to display their products.

With Taobao.com, the biggest e-commerce company in China, advertising Nov 11 as a huge shopping festival, the amateur models are getting busy.

Xiaoya(alias), a 21-year-old college student, gets up at 6 am and doesn’t stop modeling until 11 pm. On the busiest days she only has time for one meal. "I need to change 150 outfits each day for modeling," said Xiaoya, who asked that her real name be withheld.

A hairdresser accidentally hurts Xiaoya when putting on earrings. [Photo/IC]

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