Apple has announced its launch date of its 10th anniversary iPhone on Sept 12 in the United States, while Xiaomi has unveiled its almost bezel-less Mi Mix 2 one day earlier. Smartphone vendors are going all out to attract consumers.

The global market has always been in a changing mode. In the second quarter of this year, top four vendors are all based in China, according to research firm IDC China. Let us take a review of their performance.

No 5 Apple

Shipment: 8 million units, down 7.6 percent year-on-year

Market share: 7.1 percent

A customer tries out an iPhone 7 smartphone at an Apple Store in Qingdao, Shandong province, Sept 16 2016. [Photo/IC]