L'Oréal plans to immerse visitors in a cultural atmosphere through activities such as new product launches, and cultural exhibitions, along with unveiling limited edition new products during major festivals. Dior is set to host a Miss Dior's flash mob at Zhang's Garden from August 10 to 11.

Valentino's first independent offline boutique beauty store in China promises a diverse and personalized experience for customers. Sisley has inaugurated the Asia-Pacific region's premier flagship store combining retail, beauty services and a coffee dining concept at Zhang's Garden. Additionally, Pechoin will engage in online and offline activities, and L'Occitane will introduce its "A Well Being Summer with Almond" new product line on August 5.