Founded in 2019 by Ross, SR_A is a progressive design studio that has produced collaborative, commercial projects with the LVMH Group, Apple Group and Nike Group, as well as independent technology and design-driven companies.

Ross's work with A-Cold- Wall on iconic footwear such as the Nike Air Force 1 & Converse Chuck Taylor All-Star exemplifies his ability to merge high-fashion aesthetics with athletic functionality.

But on the path of artistic exploration, Ross has never been limited to one single field, always searching for new directions.

"I think that there's this desire to seek newness and to bring risk back into commercial practices," Ross explains, "We can't keep sticking to mid-century European principles on design in China anymore because we're not from that canon. I think this is really important to push into the unknown for our generation to at least try to determine what we can add to the lexicon of design and the arts as a whole."

Interpreting that A-Cold-Wall being sold recently, Ross says, "A-Cold-Wall was my journey through boyhood. SR_A will be the journey through manhood, and I hope to take our community on that journey."