Popular destinations boosted by films, TV dramas
6. Shanghai
Shanghai, often hailed as the "magic city" in China, has once again captured the public's attention with the recent popularity of the TV series Blossoms Shanghai. Key filming locations such as Huanghe Road, Peace Hotel, and Tai Sheng Yuan restaurant have emerged as highly sought-after tourist destinations. Dishes featured in the show, such as Spare Ribs with Rice Cakes and Stir-fried Rice Noodles with Beef, have become culinary favorites among tourists exploring Shanghai.
The iconic No. 27 on the Bund, where Miss Wang worked in the TV series, has transformed into Jiushi Art Museum, while the Pujiang Hotel (also known as Richard's Hotel) has found new life as the location of the China Securities Museum.
Since the release of the TV drama in December last year, searches for hotels along Nanjing Road and its surrounding areas have witnessed a steady increase.
According to Xinhua New Agency, data from Shanghai's tourism monitoring reveals that the city welcomed 7.2 million tourists, a year-on-year increase of 16.27 percent during the holiday. This surge in visitors contributed to a tourism consumption of 11.8 billion yuan, showcasing a significant growth of 24 percent.