Entrepreneur wins acclaim with new organic varieties of premium quality fruits and vegetables in Fujian

One morning in early May, Chung Te-chuan arrived at his greenhouse in Longyan, Fujian province, picked a cabbage, put a chunk in his mouth and chewed with relish.

"The vegetables and fruits I grow here are different from the others planted by local farmers. Mine are organic, so the raw vegetables can be eaten directly," he told local media.

Not only that, he added, but they taste better than the ones grown with chemical pesticides and fertilizers. All his premium vegetables were grown from new varieties of seeds brought in from Taiwan.

Chung, 60, a businessman from the island, now lives a farmer's life in Wuxing village in Longmen township. He said he is happy to see his high-quality products selling well in markets on the Chinese mainland.

"Last year, my daughter helped me promote my ecological fruits and vegetables in Shanghai, and she achieved good results," he said.

After more than 10 years of development, his premium agricultural products have earned a stellar reputation. They're recognized and beloved by mainland consumers, and sales are growing steadily, he said.